Events and
Workshops
April 17, 2008 - Your Guide to Winning Federal Business
The Big Picture: Understanding Fortune #1
Presented by
Kevin Plexico, INPUT
In this session, Mr. Plexico will provide insights and an industry
forecast of the U.S. federal technology market, focusing on key issues
and opportunities for vendors considering entry into the market. He
will address technology trends as well as acquisition trends that
provide a perspective to senior executives on the challenges and
opportunities facing technology providers.
back to top
Winning Business through Systems Integrators
Presented by
Harold Youra, Alliance Solutions
Alliance Solutions is a business development outsource firm working
with hardware and software vendors selling to the federal government.
The value Alliance Solutions brings to a product company is at the
Information Technology tactical sales level. We focus on defining the
sales opportunity and the modes to market, working with both the
government and federal integrator community. Alliance Solutions¹ focus
is on connecting vendors, end-users and integrators efficiently and
effectively for teaming on selected programs. Working together we can
maximize a vendor partner¹s time for higher profitability.
back to top
Navigating the Federal Purchase Process to Win Sales
Presented by Anne Armstrong, 1105 Government Information
Group
The government IT buying process is a collaborative, year-long cycle
that integrally involves multiple players across each decision-making
stage. Learn who the key players are, what they influence and what roles
they play in product purchasing. In addition, gain insights into buying
criteria and priorities so that you can cost-effectively tailor your
marketing strategies to drive leads and generate sales.
back to top
Branding and Lead Generation: Creating New Business Developments
Opportunities
Presented by Larry Rosenfeld, Sage
Communications
The federal market is unique and requires a different marketing
communications approach. The federal buying process can take 12 months
to three years before contracts are awarded. And once you get a
contract, it becomes a hunting license. Learn how to reach the myriad of
disciplines involved in buying, reaching the right people with the right
message at the right time. Learn how to successfully penetrate the
market taking the holistic approach to reach the minds Š and the hearts
of buyers.
back to top
Putting it All Together to Increase Revenue and Marketshare
Presented by Paul Garver, Quest Software
Learn how to build your federal marketing and sales from a highly
successful software manufacturer. Taking the holistic approach using
market research and communications tools to both understand the federal
marketplace and how to reach them. Find out how to reach revenue goals
by building a powerful brand, enhancing awareness and credibility,
developing effective channels, and using successful lead generation
programs.
back to top
|
